I develop Brand Identity Systems of elements that work together creating a unified and flexible collection of brand assets. These elements visually communicate the brand values to your audience thoroughly and effectively.
Branding Identity is about expressing a company’s personality and values.
This statement needs to be strong, clear and consistent. The voice and message should resonate throughout all aspects of your business decisions.
The 5 Major Brand Identity Design Elements include:
• Primary brand logo
• Secondary brand logo, mark and/or icon
• Color Palette - Main Color, Supporting Colors, Contrasting Colors
• Typography - Typefaces or fonts.
• Visual brand extensions - Patterns and/or Imagery
BRAND IDENTITY GUIDES
Below are some full brand style guides I've created