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The Hip Hop Museum Tour sponsored by CîROC 

The sold out tour traversed through 6 cities, showcasing historic Hip Hop Artifacts; Biz Markie's rhyme book, LL Cool J's troop suit, DJ Kool Herc's record trunk & more! The event featured an open CÎROC bar serving Hip Hop inspired cocktails. Guests had unique photo opportunities and a "Dial-An-Icon' pay phone where they recorded voice messages for their favorite Hip Hop Icons. Mass Appeal partnered with Hip Hop icons during the tour by means of social amplification, content capture, and an IRL fireside chat with museum curators Paradise Gray and Pete Nice: Lola Brooke, BLXST, Rapsody, Trina and Uncle Luke. 


The tour's final stop amidst the vibrant energy of Art Basel in Miami was a testament to the enduring impact of hip hop and the lasting impression left by CÎROC's dedication to the celebration of celebrating the genre’s 50th anniversary.

Cities: NYC > ATL > HTX > LA > CLT > MIA

On-Site Branding Impressions: 135K+

Drinks Served: 6K

Total Attendees: 6k+

Total Social Impressions: 1.4M+

Earned Media Impressions: 231.9M+

I lead creative direction for the following:

Pre-event Marketing

    • Key Art and Event Branding

    • Social Media promotions

    • Performer & Guest Announcements 

    • Poster Designs

In-Event Visuals

    • Backdrops and fixtures

    • Merchandise & Giveaways

    • Event Signage

    • CÎROC specialty cocktail menus

Post-Event Visuals

    • Social Media recaps

    • Recap Decks


Create a touring immersive museum space that celebrates 50 years of Hip Hop, showcases historical Hip Hop Artifacts and ties in CÎROC's vibrant brand world.


Exclusivity // Brand Awareness // Education // Nostalgia

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