HIP HOP 50 LIVE at YANKEE STADIUM
Took place on Hip Hop’s 50th anniversary where it all began in the BRONX, NY . This historic event featured 50+ DJs, artists, legends and surprise guests. Highlights included a tribute to Kool Herc & Cindy Campbell and The “Pillars of Hip Hop”, a “Queens of Hip Hop” set and performances by some of Hip Hop’s most iconic artists, including; Nas, Ms. Lauryn Hill, Lil Wayne, Snoop Dogg, Fat Joe, Wu-Tang among many others!
The night ended with Run DMC’s final performance ‘Bottom of the Ninth…The Walk-Off’.
The Star-Studded Concert was presented by Google Pixel, CÎROC, adidas and proud sponsors: MLB, Audible, VH1. Event produced by Mass Appeal, Live Nation, the NY Yankees and was live streamed globally on YouTube.
Total Attendees: 42K+
Press (Reach): 7.2B
Livestream Views: 1.9M
I lead creative direction for the following:
Pre-event Marketing
• Social Media promotions
• Performer Announcements
• Poster Designs
• Sponsor Pitch Decks
In-Event Visuals
• Sponsor Ads
• Merchandise
• Event Signage
• "Hip Hop 50 Live" Baseball Cards
Post-Event Visuals
• Social Media recaps
• Recap Decks
