top of page


Took place on Hip Hop’s 50th anniversary where it all began in the BRONX, NY . This historic event featured  50+ DJs, artists, legends and surprise guests. Highlights included a tribute to Kool Herc & Cindy Campbell and The “Pillars of Hip Hop”, a “Queens of Hip Hop” set and performances by some of  Hip Hop’s most iconic artists, including; Nas, Ms. Lauryn Hill,  Lil Wayne, Snoop Dogg,  Fat Joe, Wu-Tang among many others!  


The night ended with Run DMC’s final performance  ‘Bottom of the Ninth…The Walk-Off’.

The Star-Studded Concert was presented by Google Pixel, CÎROC, adidas and proud sponsors: MLB, Audible, VH1. Event produced by Mass Appeal, Live Nation, the NY Yankees and was live streamed globally on YouTube.

Total Attendees: 42K+

Press (Reach): 7.2B

Livestream Views: 1.9M

I lead creative direction for the following:

Pre-event Marketing

    • Social Media promotions

    • Performer Announcements 

    • Poster Designs

    • Sponsor Pitch Decks

In-Event Visuals

    • Sponsor Ads

    • Merchandise

    • Event Signage

    • "Hip Hop 50 Live" Baseball Cards

Post-Event Visuals

    • Social Media recaps

    • Recap Decks

bottom of page