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Freaknik x SXSW Showcase

Mass Appeal a SXSW showcase in celebration of "Freaknik: The Wildest Story Never Told". Co-hosted by legendary Hip Hop architects Jermaine Dupri and Luke "Uncle Luke" Campbell, the showcase included an iconic lineup featuring Big Boi, Bun B, DJ Drama, Ying Yang Twins, Flo Milli, KP The Great, DJ Jelly & more.

I lead creative direction for the following:

Pre-event Marketing

    • Key Art and Event Branding

    • Social Media promotions

    • Performer & Guest Announcements 

    • Poster Designs

In-Event Visuals

    • Backdrops and banners

    • Merchandise

Post-Event Visuals

    • Social Media recaps

    • Recap Decks



Create a nostalgic Hip Hop showcase thats reminiscent of the legendary Freaknik party from the early 90s. Create artwork that felt like what it was like to be during the craziness.


Exclusivity // Product Awareness // Nostalgia // Film Promotion

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