Freaknik x SXSW Showcase

Mass Appeal a SXSW showcase in celebration of "Freaknik: The Wildest Story Never Told". Co-hosted by legendary Hip Hop architects Jermaine Dupri and Luke "Uncle Luke" Campbell, the showcase included an iconic lineup featuring Big Boi, Bun B, DJ Drama, Ying Yang Twins, Flo Milli, KP The Great, DJ Jelly & more.

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I lead creative direction for the following:

Pre-event Marketing

    • Key Art and Event Branding

    • Social Media promotions

    • Performer & Guest Announcements 

    • Poster Designs

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In-Event Visuals

    • Backdrops and banners

    • Merchandise

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Post-Event Visuals

    • Social Media recaps

    • Recap Decks