I’m Marcus Allen — NYC based Design Director specializing in visual identity, campaign design & cultural brand experiences.

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Over the past decade, I’ve led creative for projects that live at the intersection of sport, music, and street culture. From album rollouts for hip-hop icons to big-time beverage brand activations and sports events. Whether it’s a stage backdrop, a packaging system, or a full event identity, my work is built to move people and move culture.

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I approach every project like a visual world-builder. Defining the brand language, setting the tone, and making sure every touchpoint digital, physical, or experiential feels cohesive and intentional. Clients trust me to create work that’s not just visually striking, but strategic, adaptable and memorable.