MAD GALLERY NYC
is a Pop-Up Art gallery concept I created providing art shows, creative content and events. The exhibitions are aimed to provide a unique, fun art-buying experience to new and established collectors. MAD gallery was built with social media communication in mind. Connecting with artists, showcasing art, keeping the audience updated on upcoming events.
IMAGERY & MOOD
The goal for the branding identity was to be BOLD and look completely different from the typical NYC art gallery. Typical gallery branding is super luxury or boring helvetica text with minimal use of color. 😴 This reflects a regular day at a museum or high-profile gallery; usually super quiet, with minimal people in attendance. MAD Gallery is a fun, new art concept, so I wanted to show it through the typeface and colors. A super-deep turquoise and yellow are the main colors that reflect the feel of the shows. A gallery full of people surrounded with colorful, vibrant, lively artwork and smooth music playing in the background. I'd like to think all these elements keep the audience mood and energy high.
I considered the places the logo and supporting designs would be placed; signage, printed/digital flyers, business cards and paperwork. I made sure everything worked well in black/white and small enough for typical print.