HIP HOP 50 LIVE at YANKEE STADIUM
Took place on Hip Hop’s 50th anniversary where it all began in the BRONX, NY . This historic event featured 50+ DJs, artists, legends and surprise guests. Highlights included a tribute to Kool Herc & Cindy Campbell and The “Pillars of Hip Hop”, a “Queens of Hip Hop” set and performances by some of Hip Hop’s most iconic artists, including; Nas, Ms. Lauryn Hill, Lil Wayne, Snoop Dogg, Fat Joe, Wu-Tang among many others!
The night ended with Run DMC’s final performance ‘Bottom of the Ninth…The Walk-Off’.
The Star-Studded Concert was presented by Google Pixel, CÎROC, adidas and proud sponsors: MLB, Audible, VH1. Event produced by Mass Appeal, Live Nation, the NY Yankees and was live streamed globally on YouTube.
Total Attendees: 42K+
Press (Reach): 7.2B
Livestream Views: 1.9M
I lead creative direction for the following:
Pre-event Marketing
• Social Media promotions
• Performer Announcements
• Poster Designs
• Sponsor Pitch Decks
In-Event Visuals
• Sponsor Ads
• Merchandise
• Event Signage
• "Hip Hop 50 Live" Baseball Cards
Post-Event Visuals
• Social Media recaps
• Recap Decks
The Hip Hop Museum Tour sponsored by CîROC
The sold out tour traversed through 6 cities, showcasing historic Hip Hop Artifacts; Biz Markie's rhyme book, LL Cool J's troop suit, DJ Kool Herc's record trunk & more! The event featured an open CÎROC bar serving Hip Hop inspired cocktails. Guests had unique photo opportunities and a "Dial-An-Icon' pay phone where they recorded voice messages for their favorite Hip Hop Icons. Mass Appeal partnered with Hip Hop icons during the tour by means of social amplification, content capture, and an IRL fireside chat with museum curators Paradise Gray and Pete Nice: Lola Brooke, BLXST, Rapsody, Trina and Uncle Luke.
The tour's final stop amidst the vibrant energy of Art Basel in Miami was a testament to the enduring impact of hip hop and the lasting impression left by CÎROC's dedication to the celebration of celebrating the genre’s 50th anniversary.
Cities: NYC > ATL > HTX > LA > CLT > MIA
On-Site Branding Impressions: 135K+
Drinks Served: 6K
Total Attendees: 6k+
Total Social Impressions: 1.4M+
Earned Media Impressions: 231.9M+
I lead creative direction for the following:
Pre-event Marketing
• Key Art and Event Branding
• Social Media promotions
• Performer & Guest Announcements
• Poster Designs
In-Event Visuals
• Backdrops and fixtures
• Merchandise & Giveaways
• Event Signage
• CÎROC specialty cocktail menus
Post-Event Visuals
• Social Media recaps
• Recap Decks
Challenge
Create a touring immersive museum space that celebrates 50 years of Hip Hop, showcases historical Hip Hop Artifacts and ties in CÎROC's vibrant brand world.
Results
Exclusivity // Brand Awareness // Education // Nostalgia
Post-Event Visuals
• Social Media recaps
• Recap Decks