My time at the NBA
began just as the COVID-19 pandemic hit in early March 2020. The NBA was one of the first major outlets to shut down and go fully remote. Just over halfway through, the regular season would go on a hiatus. The league still had to provide the fans with basketball content and pivot from showing live games.
We birthed a campaign called #NBATogetherLive where historic games were streamed live on @NBA socials for free and a live chat would run with commentary from star players, influencers and super fans. Part of my role as a content producer was to pinpoint games fans wanted to look back and watch. These were some of my favorites...
Kobe Bryant scores 2nd Highest Scoring Performance against the Trail Blazers at the Staples Center
LeBron James records his Highest Scoring Performance against the Bobcats at in Miami
Carmelo Anthony sets the Knicks All-Time Scoring Record at Madison Square Garden
Allen Iverson scores Career-High against the Orlando Magic
T-Mac goes off for 62 Points against Gilbert Arenas and the Wizards.
Shaq Scores Career High 61pts on his 28th Birthday at the Staples Center
ESPN: The Last Dance campaign
In the midst of the pandemic, with no live sports, NBA fans were starving for new NBA content. There wasn't a better time to release the documentary on Michael Jordan and Chicago Bulls' historical run in the 90s.
I lead art direction of tune-in promotions for The Last Dance on @NBAKicks. We highlighted iconic moments within these historical games. The audience of @NBA and @NBAKicks would scroll through moments of these games and see different perspectives and angles of plays and the throwback sneakers that mean everything to the raging sneaker-world today.
NBA Snapchat - Content Producer / Publisher
As the content producer & publisher it was my role to strategize, plan and publish compelling video content for NBA Snapchat. I oversaw creative strategy & production for two nightly Snapchat shows “Highlights” and “Best Of NBA.” I lead direction for a team of 6 video editors to produce short-form, hard-hitting social clips.
Each Best Dunk by LeBron in his 17 seasons in the league.
Behind the scenes moments before and after Steph Curry was drafted into the NBA
Behind the scenes moments on of the most polarizing rookie in his class LaMelo Ball
A behind the scenes look at Draymond Green's leadership with the Warriors from the start
NBAs Best Mothers Day Moments
The Best Moments from this Era of NBA Basketball
A Top 15 countdown of the Best handles of the 2020 season
Best plays from the 2020 Playoffs from the NBA bubble
Collage commemorating Kobe's highest scoring night in a win against the Raptors.
Collage comemorating AD's clutch Game 2 shot against the Denver Nuggets in the 2020 NBA Playoffs. Wearing the Nike Kobe 5 "Bruce Lee"
Bucks leader Giannis Antetokounmpo Wins Back-To-Back MVP awards. Commemorated by a collage of him in the Nike Freak 2s
Miami Heat pull together to Win Game 2 of the 2020 NBA Finals
A NBA Kicks Collage promoting tune-in for ESPN's The Last Dance
MJ returns for his final game at MSG as a Chicago Bull. He wears his Rookie Jordan 1 "Chicago" the same shoe he wore to the Garden as a rookie